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Trendsetters' toolbox: A guide to innovating in 2009

With any downturn comes an opportunity to make an innovative play that will position your brand for long-term recognition and success. Here are some of the likeliest strategies, tools, and toys that...

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3 reasons entertainment is at a crossroads

New technologies have created a ripple effect across the entire marketing space. Here are the key ways the entertainment industry is shifting.

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3 reasons entertainment is at a crossroads

New technologies have created a ripple effect across the entire marketing space. Here are the key ways the entertainment industry is shifting.

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The problem with programmatic

It's the hottest digital marketing buzzword right now, but it may come with a terrible price. Read on for the trap to avoid.

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Here is your digital disruption mantra

Things are changing so rapidly that agencies are in panic mode. Don't lose your cool. Read on for the phrase you need to remember.

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3 things that are threatened by the changing agency landscape

Marketers must adapt to an evolving agency model, and some fears are certainly valid. Here are specific aspects of agency life that will not stay the same.

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The death of traditional demographics

What type of data do you rely on when targeting your campaign? Here's why you should up your game.

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The death of the word "vendor"

As agencies redefine their roles and technology grows exponentially, we're seeing a shift in how marketers relate to vendors. Here's the new relationship.

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